Copywriting

It’s just words. But words that work.

Rebrand project for the Australian Red Cross

Lifeblood (Australian Red Cross) went through a significant rebrand recently. And a brave new tone of voice required daring copywriting.

Client
Lifeblood

Year
2025

Don’t be a loser. A jewellery loser.

Conceptual copywriting for a functional jewellery brand.

Client
Pixie Wing

Year
2024

Hands off the laptop, pal.

Conceptual copywriting for US based laptop security and tech accessory brand, TechLok.

Client
TechLok/LapLok

Year
2024