Copywriting

It’s just words. But words that work.

Rebrand project for the Australian Red Cross

Lifeblood (Australian Red Cross) went through a significant rebrand recently. And a brave new tone of voice required daring copywriting.

Client
Lifeblood

Year
2025

A Lifeblood brochure promoting blood donation with the message "A little guide. To saving a lot of lives." and a smaller text "Book a donation today." The brochure features a map and donation details for a blood drive at Rosehill.
A Lifeblood red portable sign asking if you want to save lives, promoting blood donation with a logo at the top and a search icon below the message
Blood donation advertisement sign with red and beige background, encouraging community spirit and blood donation, featuring blood donation details and slogan.

Don’t be a loser. A jewellery loser.

Conceptual copywriting for a functional jewellery brand.

Client
Pixie Wing

Year
2024

A jewelry necklace inside a white box with the brand name Pixie Wing, placed on a wooden surface, with text overlay: "Designed to last well beyond your engagement."
A gold necklace with a teardrop-shaped pendant hanging against a light blue background.

Hands off the laptop, pal.

Conceptual copywriting for US based laptop security and tech accessory brand, TechLok.

Client
TechLok/LapLok

Year
2024

A black LapLok security lock attached to a gray briefcase, positioned on a gray table with a black chair in the background. The image promotes LapLok's anti-theft device.
Person placing a wireless charging pad on a charging device with the text 'WE'VE DONE IT! The Solution Has Been Found For Tangled Cords' and the TECH 1OK logo.
A woman sitting at a desk using a laptop, with a beige handbag hanging on the side of the desk. Overlaid text reads, 'LapLok Clingier Than Your College Ex.' and the website 'techlok.com'.
Packaging elephant grade protection into a mouse-sized package, with an image of a black mechanical device and white text on a blue background.
Close-up of a woman using a combination lock at a desk with a laptop and purse nearby, promoting a small security device for peace of mind.
A smartphone wirelessly charging on a small, portable power bank with a display screen and charging ports, with the text "5 Sources of Power Somehow Pocket Sized" above it.