A High-Impact Digital Upgrade for Bars, Wine Rooms & Hospo Venues

Affordable, all-in-one content and website support for small venues.

Sam Higham. Hospitality Specialist.

Me, Sam Higham, with curly hair and a moustache, standing outdoors with arms crossed, in front of trees, in black and white.

Why Work With Me?

Based in Melbourne, I bring insight and a clear understanding of what resonates with businesses. Whether you’re speaking to local customers or a global audience, I create content with an authentic voice that connects.

With a background in travel, lifestyle, and business, I’ve helped brands evolve and transform, on their terms, working with them to engage more and convert more.

That’s why I’ve created these pick and mix content packages. You get to pick and choose the content services you like, or have a dedicated monthly allotment of hours with me.

What You Get

A premium, done-for-you digital uplift — without the big agency price tag.

  • A fast, good-looking website that tells your story, shows off your space, and makes it dead simple for people to:

    • See your menu

    • Book a table

    • Check your opening hours

    • Know what to expect

    It works beautifully on mobile (where most of your traffic comes from), and we write it in your voice — not generic café speak.

  • If someone types “wine bars near me” or “best bars in [your suburb],” you want to be in that list.
    We set up the technical back-end so your site is readable by Google, and we optimise the wording so you show up when locals are searching for a night out.

  • You’ve got new menus, events, or wine tastings — but do people know about them?

    We add simple, non-intrusive pop-ups to your site to:

    • Promote limited events or RSVP-only nights

    • Offer specials to email subscribers

    • Collect sign-ups from people who are already interested

  • We’ll set up a short, effective welcome email series so when someone joins your list (via the pop-up), they don’t forget about you.

    Think:

    • “Thanks for subscribing” with a warm intro to your venue

    • A follow-up with your next event or current special

    • Occasional updates, birthday promos, or event invites

    Once it’s set up, it runs in the background — building loyalty with no extra effort from you.

  • We’ll clean up and optimise your Google Business Profile, so people can:

    • See accurate hours

    • Navigate to you easily

    • Check your best photos

    • Read real reviews

    • Tap to call, book, or browse

    We’ll also create a smart mobile landing page (like a Linktree but better), so your Instagram bio links to your latest events, booking links, and key info — all in one place.

  • If your space looks beautiful in person but doesn’t shine online, I can organise:

    • Short video reels for Instagram or TikTok

    • Local paid ads (Google or Meta) to get more eyes on your upcoming events or new opening hours

    Nothing tacky — just visuals that do justice to your space and help you show up where it counts.

  • Produced a search optimised blog with 5000+ monthly viists for The Ungasan Luxury Hotel in Indonesia

  • Increased function bookings by 500% for Adelaide wine bar Ferg's Stepney

  • Produced the website for the Pretoria Hotel

  • Launched the digital systems for the Marion Hotel in Adelaide.

Work With Me, Fractionally

I’m not just a copywriter or a designer — I’m a fractional digital support partner. That means you get me on your side for a set number of hours each month. It keeps things:

  • Predictable

  • Affordable

  • Focused on what matters most

No open-ended invoices or bloated retainers.

Fractional Light - $1000

10 hrs/month for updates & support. That could be:

  • A SEO blog (locally focused)

  • A Landing page (event, offer or function page)

  • Monthly email campaign

  • Website optimisations (copy refresh, pop-ups, bookings)

  • Video and content

20 hrs/month + strategy check-in. That could be:

  • SEO blogs or long-form features

  • 1–2 landing pages

  • 2x email campaigns + automations

  • Booking/event journey overhaul

  • Google Business profile optimisation
    Strategy + reporting call monthly

  • Video and content

Fractional Full - $2000

Where do we go from here?

Step 1: Quick Audit & Chat

We start with a quick review of your site, Google listing, and socials — followed by a call to understand your goals More bookings? Better search presence? easier email setup?

Step 2: Clean-Up & Create

I make the key improvements:

  • Website redesign or page creation

  • Email automations (welcome sequences, promos)

  • Google Business optimisation

  • Smart pop-ups and calls-to-action

  • New video

Step 3: Month-by-Month Support (If You Want It)

If you like the results, you can bring me on monthly for lightweight ongoing support. Just a few hours a month to keep things sharp and up to date — strategy, updates, content, or campaigns.

Hospitality doesn’t have to be a guessing game.

With good websites, SEO, email, people will find you, book, and come back.

We can just start with a chat

samhighamcreative@gmail.com
0424 265 132

Melbourne