A High-Impact Digital Upgrade for Bars, Wine Rooms & Hospo Venues
Affordable, all-in-one content and website support for small venues.
Sam Higham. Hospitality Specialist.
Why Work With Me?
Based in Melbourne, I bring insight and a clear understanding of what resonates with businesses. Whether you’re speaking to local customers or a global audience, I create content with an authentic voice that connects.
With a background in travel, lifestyle, and business, I’ve helped brands evolve and transform, on their terms, working with them to engage more and convert more.
That’s why I’ve created these pick and mix content packages. You get to pick and choose the content services you like, or have a dedicated monthly allotment of hours with me.
What You Get
A premium, done-for-you digital uplift — without the big agency price tag.
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A fast, good-looking website that tells your story, shows off your space, and makes it dead simple for people to:
See your menu
Book a table
Check your opening hours
Know what to expect
It works beautifully on mobile (where most of your traffic comes from), and we write it in your voice — not generic café speak.
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If someone types “wine bars near me” or “best bars in [your suburb],” you want to be in that list.
We set up the technical back-end so your site is readable by Google, and we optimise the wording so you show up when locals are searching for a night out. -
You’ve got new menus, events, or wine tastings — but do people know about them?
We add simple, non-intrusive pop-ups to your site to:
Promote limited events or RSVP-only nights
Offer specials to email subscribers
Collect sign-ups from people who are already interested
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We’ll set up a short, effective welcome email series so when someone joins your list (via the pop-up), they don’t forget about you.
Think:
“Thanks for subscribing” with a warm intro to your venue
A follow-up with your next event or current special
Occasional updates, birthday promos, or event invites
Once it’s set up, it runs in the background — building loyalty with no extra effort from you.
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We’ll clean up and optimise your Google Business Profile, so people can:
See accurate hours
Navigate to you easily
Check your best photos
Read real reviews
Tap to call, book, or browse
We’ll also create a smart mobile landing page (like a Linktree but better), so your Instagram bio links to your latest events, booking links, and key info — all in one place.
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If your space looks beautiful in person but doesn’t shine online, I can organise:
Short video reels for Instagram or TikTok
Local paid ads (Google or Meta) to get more eyes on your upcoming events or new opening hours
Nothing tacky — just visuals that do justice to your space and help you show up where it counts.
Work With Me, Fractionally
I’m not just a copywriter or a designer — I’m a fractional digital support partner. That means you get me on your side for a set number of hours each month. It keeps things:
Predictable
Affordable
Focused on what matters most
No open-ended invoices or bloated retainers.
Fractional Light - $1000
10 hrs/month for updates & support. That could be:
A SEO blog (locally focused)
A Landing page (event, offer or function page)
Monthly email campaign
Website optimisations (copy refresh, pop-ups, bookings)
Video and content
20 hrs/month + strategy check-in. That could be:
SEO blogs or long-form features
1–2 landing pages
2x email campaigns + automations
Booking/event journey overhaul
Google Business profile optimisation
Strategy + reporting call monthlyVideo and content
Fractional Full - $2000
Where do we go from here?
Step 1: Quick Audit & Chat
We start with a quick review of your site, Google listing, and socials — followed by a call to understand your goals More bookings? Better search presence? easier email setup?
Step 2: Clean-Up & Create
I make the key improvements:
Website redesign or page creation
Email automations (welcome sequences, promos)
Google Business optimisation
Smart pop-ups and calls-to-action
New video
Step 3: Month-by-Month Support (If You Want It)
If you like the results, you can bring me on monthly for lightweight ongoing support. Just a few hours a month to keep things sharp and up to date — strategy, updates, content, or campaigns.

Hospitality doesn’t have to be a guessing game.
With good websites, SEO, email, people will find you, book, and come back.
We can just start with a chat
samhighamcreative@gmail.com
0424 265 132
Melbourne