What does a copywriter do?

A copywriter writes words that help you connect with your audience and move them to take action. This could be website pages, blog posts, ads, emails, brochures or any text that sells an idea or product.

What types of copy can a copywriter write?

A good copywriter can handle web pages, SEO blogs, product descriptions, landing pages, email campaigns, social posts, press releases, advertorials and more. Many also help with strategy and messaging.

How much does it cost to hire a copywriter?

Rates vary depending on the experience of the writer and the type of project. Some work by the hour, some by the word or project. A single blog might cost a few hundred dollars, while a full website rewrite can run into the thousands.

How do copywriters charge for their work?

Many freelancers quote per project so you know the cost upfront. Some offer hourly rates for small jobs or monthly retainers for ongoing work. Always ask for a clear quote and a breakdown of what’s included.

How long does copywriting take?

Turnaround time depends on the size and scope of the job. A simple landing page might take a few days. A full website rewrite, brand guide or detailed white paper could take a few weeks. A good copywriter will agree to a clear timeline at the start.

What’s the difference between copywriting and content writing?

Copywriting usually means writing to sell or persuade, like ads or landing pages. Content writing often covers blogs, articles or guides that build trust and inform readers. Many writers do both.

How do I choose a good copywriter?

Look at their experience, portfolio and testimonials. Check if they’ve worked in your industry or a similar one. A good copywriter should be able to understand your audience and adapt to your brand’s style.

Do copywriters do SEO?

Most do. They can help with keyword research, on-page SEO, meta descriptions and headings to help your site rank well in search engines. It’s worth checking if SEO is included.

Do I need to give my copywriter a brief?

Yes. A clear brief helps your copywriter understand what you need, who you’re targeting and what the goal is. Some writers will help you shape the brief if you’re not sure where to start.

What if I don’t like the first draft?

Most copywriters include at least one or two rounds of edits in their fee. Good communication up front will help avoid surprises. If you need bigger changes, they’ll explain any extra cost.

Do copywriters use AI tools?

Some do. AI can help with outlines or drafts, but professional copywriters still shape and polish the final copy to match your voice and speak naturally to your audience.

Can a copywriter help with my brand voice?

Yes. Many copywriters create tone of voice guides or brand messaging documents. This helps keep your website, ads and social posts sounding consistent.

Do copywriters sign NDAs?

If you need to share sensitive information, many freelancers are happy to sign a non-disclosure agreement. Just ask before you start.

Can a copywriter write for my industry?

Most experienced writers can research and write for different industries, even if it’s a niche area. If they don’t feel confident, they’ll usually tell you up front.

Should I hire a freelance copywriter or an agency?

A freelancer is often more flexible and cost-effective for smaller projects. An agency might suit bigger campaigns that need design, paid ads or other services bundled in. It depends on what you need and your budget.