Ferg's Stepney Digital Transformation

How I helped Ferg's Stepney turn a neighbourhood cellar‑door into a city‑wide brand with a new website, social media voice, email marketing and hyper‑local campaigns.

Redesigned Website

Redesigned Website

UGC Content Creation

UGC Content Creation

SEO Landing Pages

SEO Landing Pages

Motion Graphic Design

Motion Graphic Design

Product Promotions

Product Promotions

Event Collateral

Event Collateral

Social Media Content

Social Media Content

DL Flyer

DL Flyer

Product Shots

Product Shots

Owners Bevan and Catherine Ferguson had breathed new life into an old brewery, opening Ferg’s Stepney as an urban cellar door one night a week. Word of mouth was steady but trade was slow post-COVID.

They needed to transform their online presence. And not continue to make getting customers a guessing game.

  • Website Redesign & Copywriting

    Built a Squarespace 7.1 site in two weeks with SEO-driven conversational copy and integrated booking forms.

  • Social Media Playbook

    Established a warm photo grid & punchy captions; launched “Pour Preview” Reels averaging 5.2× reach.

  • Email Journeys

    Segmented first-timers vs repeat guests; boosted open rates from 21% to 29% and tripled click-throughs.

  • Content Creation

    I led the visual overhaul—directing and editing warm, grainy behind-the-bar photo shoots; designing bold, thumb-stopping graphics from social carousels to A6 street flyers

The Results?

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